Author: Xiuqi Xia

This class is an introduction to fashion business. We learned about the importance of customer/shop reports. At the beginning of the class, our tutor ask us a question “who is the most important person in fashion?” And the answer is “the customer “. Honestly I thought the answer is Anna Wintour or maybe Kanye Wast:).… Continue reading TOOLBOX2

9/22 is my first toolbox session. In summary, I learned about USP-Unique Selling Point, and we did a group work about brainstorm several new ideas for fashion garments , accessories , services or new concepts with a USP that has a socially positive strategy(Sustainable,Socially beneficial ,future technology). There are only to people in my group, however I think… Continue reading TOOLBOX session 1 USP

Group activity on 9/16 is the first “real fashion study” I experienced in LCF. The class is basically showed us how to create something from scratch. It’s pretty interesting to me because I actually never thought about this. Usually I would struggle about what was the meaning behind my work and I would spend lots… Continue reading 9/16 PPD

I started have interests in fashion when I was around 15 years old, and it was because of  Kanye wast actually. I was a big fan of him and I heard him rapping about Phoebe Philo and Versace in his song. I didn’t know what he is talking about. So I searched about them, that’s… Continue reading Why do I study fashion

9/15 Why do I study fashion  I started have interests in fashion when I was around 15 years old, and it was because of  Kanye wast actually. I was a big fan of him and I heard him rapping about Phoebe Philo and Versace in his song. I didn’t know what he is talking about.… Continue reading Hello world!